About Sharing on Social Media

A reader asked, “what do you see as more efficient- sharing on facebook and other social media, or writing a blog on my website?” Every piece of writing should be posted in many places. Each place serves a different purpose in your marketing plan, so the...

The Importance of a Name

If you want to make an impact with potential customers by posting regular tidbits of inspiration or advice, be sure to give the posts a name, like I am doing with this one. By categorizing your posts with a name, it lets people know that there is an overall topic, and...

Connecting to Build Relationships

Although setting up automatic posts through an app is done by a lot of people, I don’t recommend it. Successful, organic marketing is about building relationships and when you write and post in the moment, your energy goes out with the post. Can you feel my...

Simple is better

Your marketing pieces will be more effective when you explain only one idea at a time. Why? Because one idea is easy for your potential customer to grasp but, more importantly, it is easy to remember. This makes it more likely that they will to talk to others about...