If you want to make an impact with potential customers by posting regular tidbits of inspiration or advice, be sure to give the posts a name, like I am doing with this one.
By categorizing your posts with a name, it lets people know that there is an overall topic, and encourages those who love that topic to read the posts.
Those who love it begin to gather around you as an “expert”, and your ideal audience begins to identify themselves.
Doing this is also part of your “strategy”, and is one of the ways that you are building your marketing. 
🙂
PS. Also, this becomes you can hashtag! Hashtags are great as your following grows because your people can put in your hashtag and find a list of all your posts!
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